I know for a fact that I am not the only one who is left wailing after the marketing people at whatever publishing house decide to change the cover from one book to another for whatever inexplicable reason. They never actually do give a reason, do they? I think we should ask them, hold them accountable. Let’s look at some of the covers and the way the new book or the new edition has been changed.
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In most of these cases, the trend seems to go from something fresh and new to something totally generic and unnoticeable. The one that confounds me the most, I confess, is the change from the beautiful goth cover of Spirit and Dust to whatever that ugly cover is supposed to be. I have never been as opposed to a cover change before. In fact, I was going to buy the book but the cover has convinced me not to. I don’t know if that’s what marketing people were aiming for but they successfully convinced me not to spend my money on that book no matter what the content. It is especially unfair on the author because I know that not all of them have the same liberty over the covers on their books as others do.
Across the Universe‘s cover change I can understand as I do the Perkins books – they all want to attract older audiences who may be turned off by the original covers but that works both ways. New readers to Perkins book, especially the targeted audience, that is, the kids, may be turned off by these covers. I think the least they could do was go the Harry Potter way – have adult editions and children editions and let the covers identify which is which.
The cover change to Moira Young’s dystopian series is also saddening. The original cover is far more representative of the landscape found inside the novel than the new cover which honestly could fit more than a dozen Urban fantasy novels without any problems. The same deal with Andrea Cremer’s werewolf series which took what were some of the most beautifully created covers in the history of YA novels and turned them into generic vomit-worthy covers that could grace any UF novel easily. I’m also annoyed by the change in Brennan’s paranormal series. The silhouette was beautiful, innovative and fresh. And now? Something generic.
It is as though publishers are scared to go with something new which surprises me because all of these books (apart from Spirit and Dust which has yet to be released) did exceptionally well and there is no reason to not attribute some of the success to their cover appeals. When a good thing is working, let it. I can’t presume to say that I understand fully the workings of the publicity and marketing departments of the various publishing houses but as a reader, I am terribly disappointed by some of the decisions made by them. And I know I am not the only one who has vocalized her disappointment. Considering this, I wonder why the producers don’t listen and continue to not listen to the people who actually matter, that is, the consumers. Thoughts?






















